The 7 Most Urgent Questions For Business Owners During The COVID-19 Crisis

The 7 Most Urgent Questions For Business Owners During The COVID-19 Crisis

In this video, you’ll discover the answers to these 7 urgent questions about rising, thriving, and leading your business in crisis…

  1. Should I give away something for FREE right now?

  2. Should I still launch, sell, or make offers right now?

  3. How should I market my business right now, especially if what I sell is not “essential”?

  4. Should I spend money on paid advertising or should I pull out of all paid platforms?

  5. Can I still land new clients during this time?

  6. How do I keep my existing clients when all they want to do is pause their contracts?

  7. How do I lead myself, my team, and my audience when I’m feeling anxious and afraid?

Question #1: Should I give away something for FREE right now?

Right now, you should focus your efforts on building “goodwill” with your audience. People will remember the businesses that went over and above to be a part of the solution when this crisis is over. That doesn’t mean you have to give away the whole store (like your high-ticket offers).

 

We suggest offering low-dollar courses at a free or discounted rate for a limited time, extend any free trial access promotions (for example, your 7-day free trial could become a 30-day free trial), or you can simply give your time/advice on group calls to help people navigate through these difficult times.

Question #2: Should I still launch, sell, or make offers right now?

Yes – you can still sell. The world still needs what you have to offer. Many people have extra time to invest and are now hyper aware of their challenges, making it a great opportunity for you to help them solve a real problem.

 

But don’t be tone-deaf. Ask yourself: “Can people get great results with my offer as it is, or do I need to shift the way I work with people during this time?”

 

Consider creating new offers that fit the current needs of the market. Maybe it’s a 100 day group coaching program to help people navigate this crisis. Or maybe it’s a consulting offer  This may be a great time for you to create something you’ve never done before and to serve your clients in unique ways.

 

You can also consider offering additional incentives (like discounts for the first few months, extra bonuses, or additional services at no cost.)

Question #3: How should I market my business right now, especially if what I sell is not “essential”?

Don’t be tone deaf. People aren’t driven to buy for life-style reasons during Crisis (like yachts or mansions.) They’re buying behaviors are driven by their immediate needs, like caring for the family, paying the bills, and keeping a roof over their head.

 

When writing emails, social posts, or website copy, we suggest you acknowledge what’s happening in the world, how things have changed, and change your messages angle from gaining pleasure to preventing loss.

Question #4: Should I spend money on paid advertising or should I pull out of all paid platforms?

It honestly depends. A lot of advertisers have pulled out of their paid platforms, which means there’s more (and cheaper) space for you on networks like Facebook, LinkedIn, and YouTube.

 

Our personal suggestion is to advertise IF you have a proven offer and a message that strongly resonates with your audience. This is not the time to test paid advertising on an unproven offer/message unless you have a large budget and margin you’re willing to risk.

 

Focus your marketing on organic channels, like your email list, facebook groups, and social networks.

Question #5: Can I still land new clients during this time?

Yes – but focus your offers on 1) navigation or 2) preparation.

 

This pandemic will pass. Create offers that help your prospects navigate these challenging times or prepare for the aftermath of this crisis.

Question #6: How do I keep my existing clients when all they want to do is pause their contracts?

Don’t be a contractor, be a partner. Think of how you can help your clients stay afloat.

 

If you’re a service provider, create a consultation offer that reduces the cost of working with you, but allows you to stay on their payroll.

 

If you’re a consultant, offer a full-day virtual retreat to help them create a plan of action for this season.

 

If you’re a coach, offer a 30 day program that helps them lead through this crisis.

 

Even if they have to pause their work with you, don’t pause your communication. Serve them in simple ways by sending them advice, suggestions, articles, etc. Continue to nurture the relationship instead of letting it fall flat.

Question #7: How do I lead myself, my team, and my audience when I’m feeling anxious and afraid?

Recognize it’s okay to feel anxious, afraid, or worried. Give yourself space to be human before trying to be a leader. But have a process in place that allows you to overcome these emotions.

 

For me, personally, it’s quiet time with a journal, some good green-tea, and space for me to pray and meditate.

 

Lean on your team, family, and community. You don’t need to have all the answers. Ask them for their advice and perspective. Let them feel heard and understood. Give them space to be human as well.

 

Watch your language and reactions and consumption levels of the news. Get what you need, then stop watching.

 

And finally, recognize, this too shall pass. Leaders provide hope, stability, and safety in times of crisis. This is your time to rise, shine, and lead.

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